Google hires 4chan creator to boost social networking efforts
Google has hired Chris Poole, the creator of controversial forum 4Chan, as part of its social network team.
Search
One search, many devices: How search is becoming a unified, cross-device experience
Last month, Google ditched its side panel search ads, marking another step towards offering a consistent search experience across all devices. Oliver Cassel, Head of Performance Operations at media agency Maxus look at whether it is time for us to stop distinguishing between desktop and mobile search.
Facebook to pay millions more in UK tax after backlash
Facebook is to pay millions more in UK tax after overhauling its structure, after it was revealed that the social network paid just £4,327 in corporation tax for an entire year.
Mother’s Day: 60% of searches via mobiles
Almost two thirds (60%) of searches related to Mother’s Day will take place on a mobile phone, according to new research.
Twitter debuts built in GIF buttons
Twitter has released a built-in GIF button for all users, letting users search for animations to accompany their tweets.
Nearly 50% of small firms ‘do business without a website’
Nearly half of small businesses in the US operate without a website, with many not considering a mobile-friendly website to be a priority, according to a new survey.
Streetmap loses Google High Court challenge
UK-based mapping pioneer Streetmap has lost a long-running legal battle with Google.
Rise of the machines: Google puts AI expert in charge of search business
Google has put its Artificial Intelligence lead engineer John Giannandrea in charge of its search operations, signalling the growing role of machine learning inside the company.
Mobile programmatic tips: Buying something you don’t understand is mad isn’t it?
Companies are spending millions on buying mobile ad inventory programmatically but have little or no knowledge of the practice. Adam Gilsenan, Chief Media Consultant at YOC, considers the current situation and details what needs to be done by sellers and buyers to change this.
Top tips: How to benefit from the rise of inbound marketing
Popular in the US, inbound marketing is making its way to UK shores. Michael Kaeflein, Marketing Manager, at Incisive Edge looks at how it can boost your website traffic and generate leads using its key principles.