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Global search trends: Massive growth in online grocery searches amid pandemic

April 17, 2020
Global search trends: Massive growth in online grocery searches amid pandemic
Global search trends: Massive growth in online grocery searches amid pandemic

The UK saw the biggest average increase of all countries, while local search volume for restaurants in the UK and similarly in France plunged to 95% below expected levels, according to new global research.

Search Search

Keyword advertising: 60% of content containing COVID-related keywords is brand safe- study

April 14, 2020
Keyword advertising: 60% of content containing COVID-related keywords is brand safe- study
Keyword advertising: 60% of content containing COVID-related keywords is brand safe- study

Keyword-based safety strategies are unduly denying brands access to vast viable ad inventories during the Covid-19 pandemic, according to new research.

Ads, Search advertising, Regulation, Search

Covid-19 outbreak: Google releases global location data to help health authorities monitor local behaviour

April 8, 2020
Covid-19 outbreak: Google releases global location data to help health authorities monitor local behaviour
Covid-19 outbreak: Google releases global location data to help health authorities monitor local behaviour

Google says its release of location data will assist local health authorities better understand how effective social distancing measures are in a given community. Google has publicly released a series of COVID-19 Community Mobility Maps, utilising location history data from users around the world to present insights into how people are moving around local communities. … [Read more…]

Search Search

SEO world rankings: Wikipedia and YouTube in fight to dominate Google searches globally

April 7, 2020
SEO world rankings: Wikipedia and YouTube in fight to dominate Google searches globally
SEO world rankings: Wikipedia and YouTube in fight to dominate Google searches globally

Wikipedia is the most visible website in Google’s organic search results globally, but YouTube is catching up very fast according to new research.

Search digital trends, global, Search, seo

Alexa and Google get Midwife Voice Skill from Tommy’s and Mindshare

March 27, 2020
Alexa and Google get Midwife Voice Skill from Tommy’s and Mindshare
Alexa and Google get Midwife Voice Skill from Tommy’s and Mindshare

The skill, initially available on Google and Amazon smart phones and speakers, is able to answer a wide range of personal questions surrounding pregnancy that can cause many pregnant women anxiety or embarrassment. With coronavirus a huge concern now and in the coming months, the Tommy’s Skill enables parents to ask specific questions about how … [Read more…]

Search Search, technology

Millennials and Gen Zs’ search privacy perceptions are changing

March 27, 2020
Millennials and Gen Zs’ search privacy perceptions are changing
Millennials and Gen Zs’ search privacy perceptions are changing

WebMD is a millennial’s frequent companion in the best of times, but with a global pandemic raging, Coronavirus searches are breaking records. But is our health search data private, and do we care if it’s not? New research looks at how younger web users are protecting their privacy when searching online.

Search demographics, Search

Intent Vs Keywords: The future of search engine optimisation

March 20, 2020
Intent Vs Keywords: The future of search engine optimisation
Intent Vs Keywords: The future of search engine optimisation

Google’s new BERT algorithm means search engine marketers will need to change their approach to keyword research in 2020 and focus more on intent research. Andy Bunn, the Director of SEO, Content & Digital PR at Greenlight Digital, looks at what companies should expect from keyword searches in 2020.

Ads, Search content, Google, Search

UK pet wellness brand appoints 360OM for paid search drive

March 20, 2020
UK pet wellness brand appoints 360OM for paid search drive
UK pet wellness brand appoints 360OM for paid search drive

Scotland-based pet wellness brand, Bella & Duke, has appointed performance marketing agency 360 OM to run its PPC campaigns across a multi-million paid search account.

Search brands, marketing, Search, UK

Coronavirus: How is the world searching?

March 19, 2020
Coronavirus: How is the world searching?
Coronavirus: How is the world searching?

With the world in panic mode over the spread of Coronavirus, and shocking updates daily, the world population is riding a roller-coaster of emotions. Search data from CodeFuel, a leading search technology company, has revealed dramatic spikes in Coronavirus searches in different countries.

Search Europe, France, Germany, Italy, Search

Flexa: UK job platform for flexible working goes live

March 18, 2020
Flexa, a UK-based job platform dedicated exclusively to flexible working, has launched this week.
Flexa, a UK-based job platform dedicated exclusively to flexible working, has launched this week.

Flexa, a UK-based job platform dedicated exclusively to flexible working, has launched this week.

Ads financial services, global, Search, UK
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