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Shoppers unaware price comparison sites don’t give the full picture

October 24, 2017

Though more than three quarters (77%) of Brits already use online price comparison websites (PCWs), UK shoppers are not aware that most of these websites do not give them the full picture, research by Pricesearcher, explains.

E-commerce advertising, marketing, Search, UK

Google dampens rumours of ‘revenue split’ with publishers

October 24, 2017

Google has played down reports that it is planning on splitting revenues with publishers in exchange for subscriber aid.

Ads, Content, Search advertising, content, Google, media, Search

Pinterest platform opens up to search advertising

October 20, 2017

Pinterest has launched a self-service tools to let marketers place search ads on its platform without intervention from a live salesperson or help desk.

Search, Social advertising, media, Search

Online video spend overtakes banner ads for first time

October 17, 2017
Marketers switching on to cross channel video advertising
Marketers switching on to cross channel video advertising

Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time – according to the latest Internet Advertising Bureau UK / PwC Digital Adspend report.

Ads, Content, Video, Viral adspend, advertising, content, media, Search

UK start-up Pholio takes on Google with AI photo and video search gadget

October 17, 2017

A London start-up has condensed the power of cloud based visual search technology to the size of a book- called the Pholio- which provides private control and AI-powered, content-based search.

Ads, Mobile content, Google, images, Japan, Search

Shutterstock debuts ‘Composition Aware’ search

October 12, 2017

Shutterstock has launched a beta test of its Composition Aware Search, letting users specify one or more keywords, or to search for copy space, and arrange them spatially on a canvas to reflect the specific layout of the image they are seeking.

Search images, Search, technology, video

Snapchat debuts ‘Context Cards’ with local information

October 11, 2017

Snapchat is rolling out what it’s calling “Context Cards,” a new way for users to get information about the places from which people are snapping, presenting another local opportunity for advertisers in the process.

Ads, Content, Mobile, Search, Social, Video content, local, Maps, Search, Travel

Google ‘discovers Russia-linked ads’ on YouTube and Gmail before US election

October 11, 2017

Google has reportedly discovered evidence that Russia used its platforms in a bid to influence the 2016 US presidential election.

Ads, Regulation, Search advertising, Facebook, Google, Russia, Search

Boost to publisher paywalls: Google ends ‘first click free’ policy on media sites

October 6, 2017

Google is ending a policy that provided a limited amount of free content to users before they needed to pay for it. before users of the world’s biggest search engine could be asked to pay for it.

Ads, Content, News, Search content, Google, images, media, Search

Shoppers to splash out on spooky stock this Halloween

October 5, 2017

Having overtaken Valentine’s Day as the UK’s third biggest retail event, Brits made more than 2 million searches for “Halloween costume” on the site during September and October last year, according to new research.

E-commerce eBay, retail, Search, UK
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