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Mint Velvet appoints Avenue Digital for paid search drive

September 18, 2020
Mint Velvet appoints Avenue Digital for paid search drive
Mint Velvet appoints Avenue Digital for paid search drive

Clothing brand Mint Velvet has appointed London organic and paid performance search marketing agency Avenue Digital to take over its Paid Search remit in the UK, following a competitive pitch process.

E-commerce, Search ecommerce, Search

Voice search trends: In-car is the next frontier for voice tech

September 17, 2020
Voice search trends: In-car is the next frontier for voice tech
Voice search trends: In-car is the next frontier for voice tech

Three-fifths of Brits ignore their smartphones’ voice assistants, but in-car offers a growth opportunity for voice, according to new research.

Search Search

Fashion search trends: Retailers ‘must understand Google’s keyword gender bias’

September 9, 2020

When consumers search for ‘jeans’ or ‘pajamas’ on Google, the first page of its search results almost exclusively shows pages targeting women according to new research.

Ads, Search Search

Tech titans vs. US Congress: Zuckerberg, Cook, Pichai and Bezos face blockbuster grilling over digital monopoly

July 30, 2020
Tech titans Vs. US Congress: Zuckerberg, Cook, Pichai and Bezos face blockbuster grilling over digital monopoly
Tech titans Vs. US Congress: Zuckerberg, Cook, Pichai and Bezos face blockbuster grilling over digital monopoly

Facebook, Google, Apple and Amazon bosses have appeared virtually together at a US hearing, grilled over having ‘too much power’.

Ads, Regulation, Social advertising, digital marketing, ecommerce, Regulation, Search, social media

Google to automatically delete search and location data

June 30, 2020
Google to automatically delete search and location data
Google to automatically delete search and location data

Google will now automatically delete people’s search and location history after 18 months, as it attempts to calm concerns from regulators that it controls too much information about individuals.

Regulation, Search Regulation, Search

Google glitch: search giant apologises for missing Churchill photo amid statue controversy

June 15, 2020
Google has been forced to post an apology after its search engine failed to show a photo of Sir Winston Churchill, blaming it on an update glitch in its Knowledge Graph tool.
Google has been forced to post an apology after its search engine failed to show a photo of Sir Winston Churchill, blaming it on an update glitch in its Knowledge Graph tool.

Google has been forced to post an apology after its search engine failed to show a photo of Sir Winston Churchill, blaming it on an update glitch in its Knowledge Graph tool.

Search Search

Google search update: Page experience to become a ranking factor

June 1, 2020
Google search update: Page experience to become a ranking factor
Google search update: Page experience to become a ranking factor

Google has confirmed that various user engagement signals will become official ranking factors in 2021, such as mobile-friendliness, load time, safe-browsing, stability of content, HTTPS and number of intrusive interstitials.

Search Search

Nearly half of ecommerce searches on Google now drive no clicks at all- study

May 29, 2020
Nearly half of ecommerce searches on Google now drive no clicks at all- study
Nearly half of ecommerce searches on Google now drive no clicks at all- study

Nearly half of all ecommerce-related searches on Google never result in consumers clicking through to a retail or other website according to a new study.

E-commerce, Search engine marketing ecommerce, Search

Alphabet hit by ‘significant slowdown’ in ad sales, but ad revenue surges

April 29, 2020
Google sees ad spend decline 2% as Covid-19 bites
Google sees ad spend decline 2% as Covid-19 bites

Google’s parent company Alphabet has revealed a 13% surge in first quarter revenue despite a “significant” hit to advertising sales as the COVID-19 crisis continues.

Ads, Mobile, Search adspend, advertising, Google, Search, video, YouTube

Most visible news sources for COVID-19 searches: Guardian ahead of BBC and Wikipedia

April 23, 2020
Most visible news sources for COVID-19 searches: Guardian ahead of BBC and Wikipedia
Most visible news sources for COVID-19 searches: Guardian ahead of BBC and Wikipedia

The Guardian news website is the most visible source on Google when Brits search for information about COVID-19, according to new data.

Search Search, UK
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