Black Friday drives biggest November sales spike in history of Index
Online retail sales were up 37% month-on-month in November, according to the IMRG Capgemini e-Retail Sales Index.
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Christmas and Boxing day sales to grow by more than 25% this year
More people are shopping online on Christmas day, with Boxing Day forecast to rival Black Friday for sales, according to a new report.
BT’s £12.5bn bid for EE faces legal battle
BT is in exclusive talks to buy EE £12.5bn but the two communications giants could be in for a difficult legal battle to make the deal go ahead.
Google Paid Listings shopping ads ‘doubled during Thanksgiving’
Retail paid search advertisers in the U.S. nearly doubled daily spend on Google Product Listing Ads (PLAs) across the week of Thanksgiving this year compared with 2013.
Digital marketing predictions for 2015: Mobile and data-driven strategy key to success
As 2014 draws to a close, John Watton, EMEA Marketing Director, Adobe Marketing Cloud looks at how mobile, cross-channel, data driven marketing and customer experience will impact the marketing landscape in 2015.
Carrefour teams with PowaTag to make donating to French Telethon easier
French retail giant Carrefour is implementing the PowaTag technology within 50 of their biggest supermarkets in France, which will make it more convenient to donate to a charity.
£666m spent on ‘Manic Monday’ in the UK
Following up on the record breaking numbers we issued after Black Friday, the Experian and IMRG have released the actual online visit and spend figures on online retail sites in the UK on Manic Monday – the second Monday of December (8th).
New programmatic platform syncs online ads with TV ads
Infectious Media has integrated TV synchronisation capabilities directly into its programmatic platform to allow digital display ads to be automatically coordinated with TV ads.
US online retail trends: Thanksgiving search ad boom
This November, US retail paid search advertising saw year-on-year increases across nearly all key metrics including impressions, clicks, click-through rate, and conversions according to new research.
Retailers ‘spent 88% more on search advertising’ this Black Friday
With Black Friday becoming a huge shopping day in the U.K., retailer marketers increased their spend on search advertising by 88% year-on-year on Black Friday in 2014 according to new research.