Following up on the record breaking numbers we issued after Black Friday, the Experian and IMRG have released the actual online visit and spend figures on online retail sites in the UK on Manic Monday – the second Monday of December (8th).
• Online traffic on Manic Monday saw a massive 149 million visits to UK retail websites following the all-time record breaking figures of Black Friday
• Consumer spend hit an estimated £666 million as a result of online deals to drive interest combined with consumer concerns about delivery dates
• Although Manic Monday sales couldn’t outshine this year’s Black Friday, retailers still saw a dazzling 24 percent growth of online traffic compared to 2013
Insights are taken from the combined datasets of Hitwise, Experian`s online competitive intelligence tool, and the IMRG Capgemini e-Retail Sales Index.
Giles Longhurst, General Manager Consumer Insight at Experian Marketing Services commented: “With a growth of 24 per cent compared to last year raising the number of visits to retail sites to 149 million and spend to an estimated £666 million on Manic Monday, retailers can now expect footfall to increase in the lead up to Christmas as shoppers begin to factor delivery times into their purchasing behaviour. It remains to be seen if consumer confidence in online orders will extend to Monday 15th December, but it is possible that next day delivery and click and collect services combined with discounting will cause a spike in purchases as shoppers leave it later still.
“Following on from a record breaking Black Friday and Cyber Monday, which clearly demonstrated that these traditionally US focussed discount shopping days have stuck in the UK retail calendar, Manic Monday has capped off a massive online retail season. The next major stop for online retailers will be the Boxing Day sales, which has for years been the focus for higher spend – the question is, will they continue to eclipse the huge Black Friday spending spree?”