Global ad spending by medium: Internet gets 1 in 5 ad dollars
In 2013, the internet passed newspapers to become the world’s second-largest ad medium, behind TV, according to this chart from ZenithOptimedia.
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Mobile ad revenue ‘to overtake newspapers in 2014’
UK mobile advertising revenue is forecast to overtake newspaper ad revenue in the UK in 2014 for the first time, according to new research.
Internet ad spend up 32% globally- TV up just 4%
Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013, while TV rose just 4%, according to new global figures.
AccuWeather to launch weather channel this year
Weather app AccuWeather is to launch a 24-hour weather channel in the third quarter of 2014.
The Sun ‘£2 a week’ paywall coming in August?
The Sun is to become the latest national newspaper to charge for online content, with plans to charge readers £2 a week to read content online with access to Premier League football highlights, according to a news report.
Social mums: Online ‘thumbs up’ crucial to parent purchasing decisions (infographic)
Almost a third of UK mums have decided against purchasing a product after reading a post, comment or review on online, according to a new report and infographic from Diffusion.
Daily Telegraph paywall coming to UK
The Daily Telegraph has become the latest UK newspaper to charge for access to its website, as traditional news outlets continue to compete with digital competition from search engines, news aggregators and blogs.
Viral of the week: Khaleej Times ‘banner that talks back’ boosts subscriptions
As social media and blogging sites pull readers away from traditional newspapers and their websites, one publisher decided to fight back with this clever banner campaign that highlights how opinions shared on social media aren’t always reliable. See why it’s our viral of the week below…
Twitter passwords stolen as hackers hit social network
Twitter was hacked over the weekend, resulting in the passwords of up to 250,000 user accounts being exposed.
Telegraph paywall to charge overseas visitors £1.99 a month
The Daily Telegraph has launched a paywall on its website, charging visitors outside the UK a flat-rate fee of £1.99 a month to view articles, after they have viewed 20 articles for free.