“Creepy” Uber under fire for tracking users after journey
Uber has sparked criticism after its latest update lets the app to track a user’s location for five minutes after a journey has ended, even if the app is only running in the background.
media
Guest comment: A retrospective view of brand trends for 2017
At the end of every year, the usual predictions about the future of marketing do the rounds- but how accurate have they been? Robert Passikoff, President at Brand Keys takes a retrospective look at key trend themes identified years ago, and how their foresight (or lack thereof) can offer clues towards the future.
Digital natives: 5-year study reveals how next generation will shape future
The next generation of digital natives see social media as a way to ‘build personal brands’ and prefer quality online relationships rather than a mass of followers, according to the results of an extensive five year study of 10-15 year olds.
Twitter leads social networks for Christmas hype [INFOGRAPHIC]
How Christmassy is the UK this year? According to insight compiled by Carat UK, we are currently at –5% Christmas mentions on Twitter, compared to last year.
Mastercard debuts Instagram channel for ‘Priceless Cities’ European push
Mastercard has launched a new Instagram channel to take its Priceless Cities programme across the UK and Europe.
Rogue One: 4 major brands to push latest Star Wars film
Lucasfilm announced today that they are teaming up with four well-known brands—O2, World Duty Free, Gillette and Kaspersky—for the launch of a UK and pan-European promotional campaign in support of “Rogue One: A Star Wars Story,” opening in the UK on December 15.
9 in 10 brands “not measuring social media marketing efforts”
Nearly nine in ten businesses aren’t measuring their social media marketing efforts as it’s revealed just 14% of businesses surveyed said they currently measure their social media campaigns and track results, according to new research.
Programmatic takes over: Automated ad spend to soar 31% in 2017
The amount of money spent on programmatic advertising will grow faster than all other digital channels next year, and is set to become the main digital ad trading method by the end of this year, according to new research.
Mobile ad targeting “getting better”: 60% now reach intended audience
Mobile ad campaigns are getting better at reaching thier targets, showing an 11 percentage point increase over the last year in terms of accuracy, according to new research.
Right to reply: Black Friday shoppers get more joy on desktops, as retailers miss out on full £6.77bn potential of mobile
The biggest UK retailers sites are still lagging behind on mobile- and that’s bad news for Black Friday when more than half of sales are set to be made on smartphones. Dave Anderson, web performance expert at Dynatrace, looks at the stats…