Top 5 most engaging movies on Facebook in 2016
With 2017 underway, now is the perfect time to look back at the great films that made their mark on cinema history in 2016. We know which movies performed well on-screen, but what about on social media?
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Unilever revamps Jif brand with “End BBQ Neglect” campaign
Unilever has repositioned its cleaning brand Jif in Australia with a quirky new video targeting a younger audience.
“Rings” horror stunt terrifies late night TV shoppers (and gets 250m views)
To market the new horror movie “Rings,” the makers Paramount scared the living daylights out of shoppers at an electronics store in White Plains, New York, becoming a massive social media success in the process.
AOL debuts self-serve TV ad-buying tool
AOL has launched a new self-serve TV ad-buying solution as part of their ONE platform.
Global ad tech mergers and acquisitions up $9.6bn last year
The number of global adtech and martech deals completed in 2016 was 412, up by one deal on the previous year, but up $9.6bn in monetary terms, according to new research.
Advertisers “wasted over £600m on non-viewable ads last year”
UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics.
Rise in ‘Clean Living’ searches: Distinguishing the fads from the long-term opportunities
There has been a 61% rise in searches for diets in January, with the new trend of ‘Clean Living’ proving a new opportunity for brands, according to new research.
Facebook begins filtering ‘fake news’ in Germany
Facebook is set to introduce new measures to combat fake news in Germany, as the country enters an election year.
Johnsonville debuts ‘Sausage Dome’ social media contest for ‘Game Day’
Food maker Johnsonville is launching a new content marketing campaign dubbed ‘The Sausage Dome’; a show in which contestants from all around America pitch their Game Day food to six real-life Johnsonville employees.
22% of UK ad firms “have already lost business due to Brexit vote”
Nearly a quarter (22%) of UK advertising companies have said they have already lost business or contracts as a result of the vote to leave the EU, according to new research.