Disney ditches Netflix to start own online streaming service
Media giant Walt Disney, owners of the Star wars and Marvel franchises, plans to start its own online streaming services in the US, ending its current deal with Netflix.
media
Neymar buzz: Football transfer news is “social media gold dust”
Football is big business and last weekend saw the most expensive football transfer take place with Neymar da Silva Santos Junior making history- causing massive ripples in social media, according to new research.
YOC forms “brand safe ad environment” with Future and Appetite
Mobile ad technology firm YOC has announced a three-way partnership with Future Publishing and Appetite Creative Solutions.
Top marketing analytics tips: How to spot a people-based faker
More and more companies are trying to get into the people-based marketing space. But while many claim to have data sources, they simply rely on device IDs, not building accurate and in depth personas for individuals. Toby Benjamin, VP Platform Partnerships, Viant, explains how they’re missing the three key things which constitute a true people-based … [Read more…]
GDPR: UK to keep in line with EU privacy laws (even after Brexit)
The UK Government has formally announced a new Data Protection Bill, keeping in line with EU’s GDPR.
Summer holiday season sparks download splurge on Amazon
Last weekend saw the biggest spike in Brits jetting off on their summer holidays, and holidaymakers are increasingly turning to downloaded content to keep themselves and their families entertained during long-haul flights, according top new research.
Snapchat offers “Advanced Mode” for advertisers
Snapchat has revamped its self-service advertising tool with an “Advanced Mode” designed for larger brands looking to conduct bigger campaigns at scale.
Online campaigns struggle to target women
Only half of UK online ad campaigns targeted at women actually reached them, with the FMCG sector struggling most to reach targets, according to new research.
Hearing your audience: the rise of social media listening
The importance of social media isn’t to be underestimated, but with so many messages to cut through, how can businesses ensure their voice is the one that’s heard? It all begins with listening, as Sylvia Jensen, Senior Director for Oracle Marketing Cloud, explains why social listening is key to the success of a social media … [Read more…]
Facebook seeks to calm AI fears after bots ‘invent own language’
Facebook is seeking to quell fears following (false) reports that it shut down an AI experiment due to the bots “inventing their own language”.