Most marketers ‘still can’t unify online and offline worlds’
The majority of marketers (85%) are still unable to tie together online and offline customer data, a new report has found.
media
African mobile broadband connections to double within five years
Mobile data will be the main driver of growth in the African telecoms market, with the number of mobile broadband connections on the continent set to more than double over the coming five years, according to new research.
Most Brits want stricter rules on online tracking and data sharing ahead of GDPR
Ahead of the new General Data Protection Regulation (GDPR) taking effect in May 2018, new research reveals 62 per cent of UK consumers want stricter rules surrounding data collected about people’s online behaviour (sites they visit, ads they click and purchases they make).
Stranger Things rivals Game of Thrones (and becomes goldmine for brands)
Netflix has had a fantastic weekend with Stranger Things. Just two seasons in, social engagement and sentiment towards the show is drawling level with HBO’s Game of Thrones, according to new research.
Top video marketing tips: Forget programmatic – think holistic
David Muhle, VP Sales and Channel for EMEA, Ooyala looks at the rise of holistic advertising for more effective video advertising decisions.
Facebook panics publishers with separate News Feed experiment
Facebook is testing a new way of displaying posts in users’ newsfeed, prioritising posts from its users’ friends and families over publishers.
Google dampens rumours of ‘revenue split’ with publishers
Google has played down reports that it is planning on splitting revenues with publishers in exchange for subscriber aid.
Banner ad viewability hits 18-month high
For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company Meetrics.
Pinterest platform opens up to search advertising
Pinterest has launched a self-service tools to let marketers place search ads on its platform without intervention from a live salesperson or help desk.
Measurement still the greatest challenge for cross-platform TV and video advertising
Measurement is still seen as the number one challenge for cross-platform campaigns, and that almost three-quarters of marketers and agencies (70%) believe there will eventually be three or four key third-party measurement providers in the industry, according to new research.