Six nations rugby: Which sponsors got most social buzz?
O2 was the most popular kit sponsor at this year’s six nations rugby tournament, followed by Vodafone, according to new research.
media
Rise of voice search: Advertisers to invest more in digital audio
The rise in voice-activated devices and podcasts will continue to drive change among advertisers, according to a new study.
Most marketers admit they can’t monitor Customer Lifetime Value
While 81% of UK marketers measuring Customer Lifetime Value (CLV) have seen a sales spike as a result, but 76% feel they are not able to measure it effectively, according to a new survey.
US web TV firm Pluto TV partners SpotX for ad push
Video ad tech firm SpotX has extended its strategic partnership with Pluto TV, the leading free OTT television service in America.
Over 50% of UK consumers will share personal data for reward points
Most UK shoppers would be most uncomfortable sharing their private conversations from the messaging platforms they are active on, according to new research.
A short history of Google [INFOGRAPHIC]
Google has become the biggest internet compnay in the world, but did you know ifs name came about as a mistake? This new infographic from Reseller Cube offers a potted history of the company from search engine to media monolith.
Apple buys ‘Netflix for magazines’ platform Texture
Apple has bought Texture, a digital magazine subscription service that gives users unlimited access to their favourite titles for a monthly fee for an undisclosed amount.
The true impact Disney and 21st Century Fox merger [INFOGRAPHIC]
Disney’s acquisition of 21st Century Fox means that the House of Mouse now controls a huge amount of our most beloved films and television series. This infographic from ABC Finance looks at the implications for the massive media merger, including streaming.
Robot copywriters? Reuters creates AI tool that can write sentences and pitch stories
News agency Reuters has launched Lynx Insight, an AI-powered tool designed to help its journalists create stories, in a move that could also have implications for content marketing.
£820: All you’re worth on the dark web
Fraudsters on the dark web could buy your entire personal identity for just £820, according to new research.