Smartphone video becomes fastest growing online ad format
Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to new research.
media
LINE debuts augmented reality face game for online video calls
Japanese messaging app Line has launched new AR gaming features to its messaging app and a range of new emoji as it looks to boost engagement.
UK govt. threatens crackdown on social media sites over child protection
UK health secretary Jeremy Hunt has accused social media networks of “turning a blind eye to a generation of young people” by failing to protect them when using their platforms online.
Ad viewability hits record high
UK ad viewability levels have hit their highest level since records began back in the second quarter of 2014, according to new research.
People spending less time on Facebook and more time on Google
Facebook lost ground to Google in January as users spent more time on YouTube and other Alphabet properties, according to a report.
‘Personalisation’ not a priority to consumers
Personalisation is way down on the list of things consumers care about when it comes to digital experiences, according to new research.
Surviving the Post-social Media Apocalypse: Has JD Weatherspoon’s started a chain of events?
In the wake of the recent #DeleteFacebook movement and now JD Weatherspoon’s abandonment of social media, a new report highlights that these recent data privacy issues marks the beginning of a post-social media apocalypse.
Wetherspoons shuts down all pub social media accounts
Pub chain JD Wetherspoon is closing its Facebook, Twitter and Instagram accounts following the abuse directed at MPs and others.
Sir Martin Sorrell quits WPP after 32 years
Sir Martin Sorrell, the chief executive of the world’s biggest advertising company WPP is leaving the company he built up over three decades.
The Evolution of Online Scams: 21 game-changing digital crimes [INFOGRAPHIC]
From credit cards to dating sites, this infographic shows how digital data has been used and abused over time.