UK email marketing report: Which sectors get the most click-throughs?
Restaurants are the strongest performing UK sector when it comes to email marketing, while B2B sales sector has enjoyed the most growth this year, according to new data.
media
UK survey: Social media ranked worst sector for trust in data security
Brits trust the medical profession most with their private data, while they trust social media firms the least, according to a new poll.
YouTube buys Next New Networks, expands into video production
YouTube has acquired online video content firm Next New Networks for an undisclosed sum, marking the Google-owned firm’s first foray into content production.
The Times claims paywall creates better audience for advertisers
Advertisers using News International’s Times website have seen significant lifts in user engagement and brand recall, according to the results of a three-month qualitative and quantitative study by the publisher.
Amaze commences five-year study into today’s generation of ‘digital natives’
European integrated marketing and technology company, Amaze, has completed the first phase of its Amaze Generation project, a five-year study into today’s digital natives.
Julie Burchill and Arianna Huffington mark Women’s Day on MyDaily
MyDaily.co.uk, AOL’s site for women has launched a raft of content to mark the 100th International Women’s Day, incuding features from top journalists Julie Burchill and Arianna Huffington.
‘PC Dinner’ replacing ‘TV Dinner’: Which shows are most popular?
The traditional TV dinner is being replaced by the PC dinner, as UK households across Britain watch TV online when eating, with Come Dine with Me proving to be the most popular choice of show, according to new data.
Facebook ad revenue near doubling- to overtake Yahoo this year
Facebook engagement ads and savvy targeting are yielding astonishing sales growth on the social network’s P&L. With online ad sales set to rise 80% year on year (to around $2.2bn) media sales directors at established online sites will be lost for words when their CEOs ask for the same. The shift in audience has happened; … [Read more…]
Tablets taking over from PCs?
The big change is happening. Latest Gartner data revises downwards the shipment volumes for PCs. Plugging the gap, the explosive growth of tablets. But have they got it right?
American Idol: Switch to Facebook for voting
The latest media property to rethink its Facebook strategy is American Idol, with the Fox flagship looking at using the social media pages as its core voting platform. Not so much visionary as more inescapable. The reality of reality TV is that consumers are tiring of premium rate phone lines and premium text as the … [Read more…]