Time to buy a brolly? New tool lets advertisers target consumers based on weather
TOMORROW FOCUS Media, Germany’s largest online publisher, is now offering advertisers the ability to target consumer advertising based on real-time weather conditions.
media
WiFi rental service Tep aims to cut international roaming charges
Smartphone and pocket WiFi rental service Tep has launched, claiming to save consumers up to 90 percent on their mobile phone roaming charges and WiFi usage.
Personal finance searches: Loan-related terms dominate top 10 keywords
Five of the ten most queried search terms used by UK consumers to find personal finance products online in January, were loan-related. This is according to the latest quarterly research, ‘Retail Banking- January 2011’, by independent search marketing specialist and technology firm Greenlight.
Right to Reply: Facebook founder calls for lifting of age restrictions- a smart move?
Following news that Mark Zuckerberg thinks children 13 years and younger should be allowed access to social networks, SEO experts Queryclick.com suggest he’s taking a logical stance.
US firm buys UK digital agency Steak
US-based agency network Dentsu has acquired 100% of the share capital of UK digital marketing agency Steak Group for an undisclosed sum.
Most journalists now using social media for scoops- research
More than three quarters of journalists rate social media as an important professional tool, while almost 90% are using social media more than they were a year ago, according to new research from Daryl Willcox Publishing.
Social media expertise key to winning PR pitches – but only if you’re under 45
A poll of marketers and PR practitioners by Furlong PR has shown that the majority (51%) think social media is the most valuable expertise PR agencies can bring to a pitch scenario in 2011.
Social media expertise key to winning PR pitches – but only if you're under 45
A poll of marketers and PR practitioners by Furlong PR has shown that the majority (51%) think social media is the most valuable expertise PR agencies can bring to a pitch scenario in 2011.
Right to reply: The iPad one year on
It’s only been a year since the iPad went on sale in the UK but since launching, it has revolutionised the publishing industry. Nic Newman, Managing Director (EMEA) and Head of Strategy at personal media company TigerSpike comments.
Social media now a ‘top priority’ for cross-channel campaigns
The majority of U.K. marketers (96 percent) are conducting cross-channel marketing campaigns, or planning to do so in the next 12 months, according to a new poll.