Google’s online sharing tool ‘Google+’ has caused a buzz since its launch last month- but is it enough to challenge Facebook’s dominance of the social media sector? Gurbaksh Chahal CEO at RadiumOne argues why Google might be onto a winner…
Member get Member schemes are a great way to boost your client base. Get them right and you can build your customer base while at the same time rewarding your existing clients. Get it wrong and all it will be is a drain on time and money. Here Suzanne Jiggens-Johnson, Senior Consultant at Stream:20 gives … [Read more…]
German retailer Sport Thieme recently teamed up with Adobe Scene7 to improve the way it manages product inventory and marketing across its ecommerce site.
DeviantART, the world’s largest online art community, has appointed w00t!media to grow brand advertising in the UK.
Spotify has launched in the US, marking the online music streaming service its first expansion outside of Europe.
As digital media develops at a frantic pace, what does the future hold for affiliate marketing? Owen Hewitson, Client Strategist at Affiliate Window & buy.at, offers five key predictions for the industry…
It was 1996 when the first online ad effectiveness study crept onto the web. Since then there have been more than 100,000, but the methodologies have had a battering from the different supplier agencies as well as from outside online ad land where traditional media were quick to find flaws. Now there are some new … [Read more…]
Rupert Murdoch’s News Corp. has withdrawn its bid to take over British satellite broadcaster BSkyB, following pressure from politicians, the media and the public in light of the News of the World phone hacking scandal.
Businesses should “think small” in order to develop the most effective social media strategies in future, according to a panel debate.
AppNexus, a real-time ad platform used by global ad networks, demand-side platforms (DSPs), ad exchanges, and other leading online advertising companies, is to open an office in London and appoint Ajay Daved as the first hire in the UK. Daved will work with new and existing clients, including online advertising networks, agency trading desks and … [Read more…]