Last week’s Ofcom report revealed a rapid growth of online video and shopping in the UK. Jerome Rota, SVP of Consumer Products & Services at Packetvideo, argues that changing media habits show that the need for flexible content that works across all platforms is greater than ever.
Following a year in which businesses seriously began to consider social as an integral part of their marketing strategy, an evolution in this direction will continue to further impact the marketing discipline into 2013. In 2012, marketers stopped talking about social as if it’s a fad and began exploring how best to integrate social media … [Read more…]
Surging numbers of emails cause workers to spend countless hours sorting, filing, flagging and tagging instead of focusing on action items, according to new research.
A new survey of UK SMEs commissioned by Mynewsdesk has found that whilst 94% of SMEs see the benefits of PR and 49% expect to increase PR expenditure in 2013, the vast majority are lacking the knowledge, strategy and tools to make the most of their investment.
As 2012 comes to a close, what will be the trends to watch out for in the year? Simon Griffin, Director of Design at research-led design firm, Etre, takes a look a 10 trends to put into your plans for 2013…
Ad technology firm DG has struck a strategic partnership with CitizenNet, a platform for social market research and social ad campaign management.
Julian Smith considers the growing buzz around the ‘viewable impression’ metric and reasons why for most in the industry it seems like a natural step in the evolution and growing maturity of online advertising.
Ad technology firm RadiumOne has launched a cross-platform hashtag targeting capabilities, enabling advertisers to instantly target and connect with customers who show real-time interest in their brand.
Service design consultancy Fjord has revealed its annual trends predictions, showcasing 10 trends that will shape digital services in 2013. This year’s report forecasts the major shifts that will impact the way we work and live, and offers practical advice to help business leaders interpret the opportunities that lie ahead.
US regulators have threatened the head of Netflix with legal action for posting information about the company’s performance on Facebook rather than through official channels.