In the midst of tough competition, online retailers must focus on two key objectives –maximising sales per customer and minimising churn. To achieve this, customer engagement marketing is essential to segment an audience and target them throughout different stages of the lifecycle. Steven Ledgerwood, UK managing director, emarsy, looks at how online retailers can use … [Read more…]
Hermès launched a new Facebook video campaign to promote its winter catalogue. This case study highlights how the luxury clothing retailer used an engaging story told through social media to boost sales.
AOL is close to selling Winamp to Radionomy, according to news reports, as one of the first music streaming firms looks to find a new lease of life to compete with the likes of Spotify and iTunes Radio.
60% of the 3.3 million UK consumer online searches for hotels made a month ahead of the festive season were for lodgings domestically, reveals analysis of the latest quarterly search intelligence for the sector from digital marketing agency, Greenlight.
Internet advertising revenues in the U.S. hit a record-breaking high of $10.69 billion for the third quarter of 2013, according to new research.
Kantar Media has been appointed by BARB (Broadcasters’ Audience Research Board) to collect and report census data for online TV viewing in the UK across all devices, providing more meaningful audience data for marketers.
Digital media firm Shazam has launched a new metric to help advertisers gauge the effect of their TV ad campaigns.
A New Yorker who moved to London to set up educational video hub Mobento has secured £1.1m in funding, representing one of ‘Tech City’s’ largest recorded first-rounds of investment.
DG has launched a new verification solution by bringing together the capabilities of MediaMind and Peer39-companies both acquired in recent years by DG.
CRM platform Salesforce.com has bought cloud marketing suite ExactTarget, in a deal valued at $2.5 billion.