IAB launches guidelines to provide greater transparency in ‘native’ digital advertising
As native advertising grows in popularity, new guidelines on how sponsored editorial content is used and labelled for consumers have been launched in the UK.
media
Top tips: The right content holds the key to reaching millennials
Forget the sell, 18 to 34-year-olds are looking for authenticity and compelling stories. Say Media’s Director of Solutions Carla Faria makes sense of recent research
Increase in video viewability as fewer people skip ads
Online video viewability in the UK rose 9% to 39% from the previous quarter, as more consumers watch online ads on mobiles and PCs, according to new research.
Top 8 Super Bowl ads: Budweiser wins, McDonald’s loves and Loctite charms
At last Sunday’s Super Bowl, NBC charged an eye-watering $4.5m for a 30-second TV spot- so brands have to use their time very wisely and adopt digital channels to amplify their message. We look back at the 8 best (and one of the worst) Super Bowl ads of 2015.
The best and worst subject line words: ‘Offer’ good, ‘Monday’ bad
When it comes to email subject lines, words such as ‘content’, ‘offer’ and ‘benefits’ increase email open rates, ‘Friday’ , ‘Monday’, and ‘double’ could actually harm performance, according to new research.
BBC runs Snapchat campaign to promote South Side Story show
BBC Television is using Snapchat for the first time with the launch of new reality show South Side Story on BBC Three.
What can the Internet’s path to success teach us about TV’s data revolution?
The TV business is being turned upside down, in particular by the use of data in programmatic TV. Lewis Sherlock, Senior Director at Adap.tv examines whether the ‘old’ ways of doing business in TV are still relevant, and why metrics must expand beyond age and gender demographics.
Five ways Sky’s O2 merger could change the UK market
The UK satellite and triple-play provider Sky has announced today that it intends to launch an MVNO on O2’s network in 2016; the deal includes LTE. Martin Scott, Head of Analysys Mason’s Consumer Services research practice, provides the following thoughts on the announcement.
Guardian launches new website to complete multi-platform redesign
The Guardian has revamped its website, as the newspaper looks to reflect how readers consume news rather than how journalists categorise it.
Mobile search case study: How George at Asda’s mobile conversions outperformed desktop
With an improved mobile site in place, the team at George at Asda wanted to drive smartphone traffic and conversions through intelligent use of Google AdWords. This case study looks at how the clothing brand used smart keyword bidding to ensure that mobile outperformed desktop for search conversions for the first time in the account’s … [Read more…]