Kantar links online and TV campaign reports for brands
Kantar and The The Netherlands TV industry body Stichting KijkOnderzoek (SKO) have teamed up to offer what it claims is the world’s first combined campaign reporting for TV and online combined.
media
Mexico digital trends: Smartphone boom drives social mums
The mobile boom is changing behaviours with consumers in Mexico, with over 80% of Mexican mothers using their smartphone to chat, according to new data.
Snapchat merges Discover and Live Stories to give publishers a boost
Snapchat has redesigned its ‘Discover’ section, merging it with ‘LIve Stories’ to make it easier for media partners, such as BuzzFeed and Red Bull, to share content online.
Snapchat overtakes Twitter for daily users
Snapchat has now overtaken Twitter for daily users, a good indicator of its explosive growth, accoridng to a news report.
Can big data predict Euro 2016 winner?
Tumblr and Yahoo Sport have predicted the winner of UEFA EURO 2016, with Germany defeating Spain in the final for the championship, according to data analysis.
Getting personal: how BYOD is influencing the passenger experience [INFOGRAPHIC]
The digital traveller prefers their own devices for a more connected inflight experience and are increasingly switching to use of their own devices during flights, according to new research.
Mobile ad blocking rises to 22% across world
The World Advertising Federation (WFA) called for the industry to take more responsibility against mobile ad blocking, as a new report reveals that 22% of mobile users are employing some form of filtering software.
JICWEBS helps brands track video viewability with new guidelines
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to address online viewability.
CNBC executive John Pentin joins Smartology
Contextual digital advertising company Smartology has appointed John Pentin to the newly-created role of VP Global Sales as it continues its expansion. Pentin has previously held senior strategic sales roles at publishers including CNBC, Bloomberg and Newsweek.
Guest comment: The remedy to modern content publishing
As technology continues to improve, organisations are generating more content than ever before. Yet there’s always the risk of editorial mistakes and if readers find a flaw, they will let the publication know about it. Thanks to social media, customers can instantly react to the latest typo, factual inaccuracy or a design blunder. Gavin Drake, … [Read more…]