4 global search trends: US paid search reverses downward trend to rise 15%
US paid search spend increased 15% in the last quarter, after several consecutive quarters of trending downward, according to new research.
marketing
Top 5 most engaging movies on Facebook in 2016
With 2017 underway, now is the perfect time to look back at the great films that made their mark on cinema history in 2016. We know which movies performed well on-screen, but what about on social media?
Are you a strategic, specialised and creative marketing professional? So is everyone else
LinkedIn has revealed the most overused words by marketers, including words “strategic” “specialised” and “creative”.
What 2017 holds for customer experience: big data and the rise of immersive personalisation
As we start the new year, Gagandeep Gadri, VP, Head of Customer Experience & Analytics, Capgemini Consulting UK looks at how retailers, brands and marketers will look to perfect the customer experience in 2017.
Retailers have “lost touch with baby boomers”
By focussing on millennial shoppers UK retailers are failing to connect with the more affluent over 55s, according to a new report.
76% of marketers say ad-blocking will be good for the industry
Ad blocking is seen as a potentially good thing for the ad industry by marketers, although 38% said it could lead to a decline in online marketing, according to the results of a new survey.
Email marketing still best performing channel for marketers- report
The vast majority (84%) of marketers use email, which was also rated as the best-performing channel by the highest proportion of marketers (41%), according to new research.
Snapchat lets advertisers target users based on offline behaviour
Snapchat has partnered with Oracle to offer advertisers a way of targeting its users based on their offline behaviour, a practice its CEO once referred to as “creepy”.
Black Friday eats into Christmas sales as consumers shift online
There is a shift away from Christmas sales, as Black Friday dominates the end of 2016. Consumers continued to shift online, with more online orders placed (28%) during Black Friday than over the Christmas period, according to new research.
Rise in ‘Clean Living’ searches: Distinguishing the fads from the long-term opportunities
There has been a 61% rise in searches for diets in January, with the new trend of ‘Clean Living’ proving a new opportunity for brands, according to new research.