For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out.
Demand for digital marketers and content curators is now exceeding supply, according to new research.
Despite the hype around ‘personalisation’ as a marketing trend, most respondents (89 percent) report they can’t deliver personalised digital experiences, according to new research.
Ahead of the first Creative Data Academy in Scotland, the MD of IDM-DMA Employability says marketing needs to keep up with consumers when it comes to digital adoption.
Online retailers not only need to stand out from a sea of other e-commerce outlets to win an initial purchase, but to continue to do so again and again. In the third of a three-part series, Mark Blair, VP of EMEA at Brightcove explains how video content can be used by today’s e-tailers to help … [Read more…]
Hellmann’s has announced a new recipe and updated packaging across its mayonnaise range, supported by a new campaign that moves away from gender segmentation with a renewed focus on tastes and food culture.
Aldi and Lidl have not built well-rounded relationships with their customers even as they continue to grow, while Tesco and Sainsbury’s are seen as the most rewarding supermarkets by their regular shoppers, according to new research.
Britain is becoming less trusting and beginning to question news outlets, as a consequence, we are changing our paper preference, according to new research.
Unilever plans to shift more of its marketing budget to digital display advertising after a successful trial involving five of its brands delivered an average ROI of £1.47 for every £1 spent.
Snapchat only has a third of the monthly unique users as Instagram but it skews decisively younger, according to new research.