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marketing

Top 5 consumer media trends: Brits wants greater control on everyday technology issues

January 17, 2020
Top 5 consumer media trends: Brits wants greater control on everyday technology issues
Top 5 consumer media trends: Brits wants greater control on everyday technology issues

People are starting to re-evaluate everyday values that sit at the forefront of tech, culture and media, according to new research.

Ads, Social media advertising, brands, content, Entertainment, marketing

Senior marketers believe trust ‘biggest challenge facing marketing industry’

January 15, 2020
Senior marketers believe trust 'biggest challenge facing marketing industry'
Senior marketers believe trust 'biggest challenge facing marketing industry'

Reinforcing customers’ (59%) trust’ is the data and marketing industry’s biggest challenge, according to a survey completed by over 230 senior marketing professionals across the UK who judged the DMA Awards 2019.

Regulation, Social brands, marketing, Privacy, technology, UK

Digitas UK appointed digital experience partner to utility company E.ON

January 15, 2020

Digitas UK has been appointed as digital services partner to E.ON following a competitive pitch and will help the utilities company bring its renewable energy strategy to life throughout 2020.

Ads marketing, technology, UK

How much money do celebrity Instagram couples make?

January 15, 2020
How much money do celebrity Instagram couples make?
How much money do celebrity Instagram couples make?

As their own boss and stepping down as senior royals, the Duke and Duchess of Sussex are now left to their own devices when it comes to funding their family life, being financially independent. Whilst it’s unlikely they’ll be writing up a CV anytime soon, their royal status would be in huge demand if they were to pursue brand partnerships on their social media accounts.

Ads, Social marketing, media, UK

Brexit: Retailers ‘expect more negative impacts than benefits’ over next 5 years

January 14, 2020
Brexit: Retailers ‘expect more negative impacts than benefits’ over next 5 years
Brexit: Retailers ‘expect more negative impacts than benefits’ over next 5 years

More than 36% of retailers think that leaving the EU at the end of this month will have mostly negative effects on their business over the next five years, compared to 25% that think it will be mostly positive according to new research.

E-commerce digital marketing, local, marketing, retail, UK

UK organisations ‘failing to support their marketing and sales staff’

January 13, 2020
UK organisations 'failing to support their marketing and sales staff'
UK organisations 'failing to support their marketing and sales staff'

A quarter of British organisations are failing to carry out any kind of training or coaching for their marketing and sales staff.

Online advertising, Skills analytics, content, marketing, UK

True Fit partners Google Cloud to host ‘world’s largest data set for fashion’

January 13, 2020
True Fit partners Google Cloud to host 'world’s largest data set for fashion'
True Fit partners Google Cloud to host 'world’s largest data set for fashion'

True Fit, has struck a strategic partnership with Google Cloud to boost its clothing and footwear personalisation platform for clients.

Ad tech, Ads, E-commerce and E-retailing, FMCG digital marketing, Online advertising analytics, Google, marketing, retail

AI trends: Industry experts predict future of smart tech

January 9, 2020

2019 saw the conversation around Artificial Intelligence reach a fever pitch, and this year will be a key moment in the adoption and maturation of the technology. Three industry experts look at how AI will impact marketing in the the next few years.

Ad tech, AI, Marketing transformation, Transformation marketing, technology

Love Island star Molly Mae’s Instagram post banned by ASA

January 8, 2020

Social media influencer Molly Mae has as been reprimanded by the Advertising Standards Authority (ASA) for breaking its rules on Instagram.

Ads, Clothing, Content, E-commerce, FMCG digital marketing, Mobile, Online advertising, Regulation, Sectors, UK, UK digital marketing, Viral, Viral and buyrals advertising, marketing, media

Tremor buys Unruly From News Corp

January 7, 2020
Tremor buys Unruly From News Corp
Tremor buys Unruly From News Corp

Video ad tech company Tremor is to buy video advertising platform Unruly from News Corp, as the media giant bows out of ad tech.

Ad tech, Ads, Content, Online advertising, Online video, Social, Social media, Video, Viral, Viral and buyrals advertising, digital marketing, global, marketing, video
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