YouTube’s viewership has stagnated as the platform nears saturation point, Dale Lovell, Co-Founder, Chief Marketing & Partnership Officer at native advertising platform ADYOULIKE, looks at why native video formats could be the way forward.
Mashable is teaming up with eBay to offer shoppable editorial across the UK and US, optimised for mobile.
Major retailers including Amazon, Boohoo and AO.com are using ‘Dark UX’ methods, in which website interfaces are deliberately designed to trick consumers into a bigger spend, according to a new report.
Some of the most cash-rich segments of the global digital market are still most likely to be male (56%), but also surprisingly young at 25-34 (30%), married (65%) and with children (67%), according to new research.
6 minutes and 46 seconds is the exact moment Brits will quit a queue, proving there is a limit to the nation’s willingness to wait in line, according to new research.
Under half of influencers are asked for follower numbers by partner brands, and even less are asked about their audience demographics, according to new research.
Political polarisation and viral social movements like #grabyourwallet, #MeToo, and #TimesUp have dramatically changed the face of brand engagement and consumer loyalty, according to new research.
Online travel firm lastminute.com group has struck an ad partnership with travel publisher Rough Guides.
Over half of British consumers claim an image is more likely to grab their attention than a headline, according to new research.
How do consumers’ treat their email accounts and what can brands do to become trusted mainstays of their inbox? The latest edition of the Consumer email tracker 2017 report from the DMA highlights how 99% of consumers check their personal email every day, checking their inboxes around 20 times a day.