Huawei unveils first AI-powered smartphone to drive a car
Mobile maker Huawei has become the first mobile device manufacturer in the world to use an AI-powered smartphone to drive a car.
marketing
Firms that prioritise customer experience ‘significantly outperform competitors’
Businesses that prioritise customer experience significantly outperform competitors, with half expecting to adopt AI customer experience by the end of 2018, according to new research.
Where to target baby boomers on social media [INFOGRAPHIC]
TV may take up over an hour more of their day, but for Baby Boomer internet users, social presents a great chance to reach them when they’re online, according to new research.
Cryptocurrency payments ‘will be a reality on the high street within two years’
Over a third (35%) of SME owners expect cryptocurrency payments to become a reality on the high street within two years, according to new research.
Most SMEs planning to increase marketing spending this year
Two thirds of SME owners are planning to dedicate more budget to such elements as social media, content, PR and performance than in previous year, according to new research.
Top content marketing tips: Authenticity as the cornerstone of influencer marketing
Hiring a widely-followed social media star to promote a product is a surprisingly authentic business transaction and an advertising form. Marta Buryan, Social Media Analyst, Socialbakers, looks at how to get the most out of influencer marketing.
Chatbots to handle 25% of all customer service operations by 2020- report
A quarter of all customer service operations will be handled by chatbots by 2020, according to new research.
Video viral of the week: Absolut employees bare all as ‘Vodka with Nothing to Hide’
Vodka brand Absolut has launched a film ‘the vodka with nothing to hide’ to prove ust how transparent things are in Åhus, Sweden and features employees totally in the nude.
Nissan first to use YOC’s new programmatic mobile ad platform
Mobile ad company YOC has launched a new ad platform called VIS.X, a new kind of advertising technology for programmatic ads, with Nissan signed up as the first brand.
Agency Merkle expands across EMEA region
Performance marketing agency Merkle has boosted its Customer Experience (CX) team with two senior hires in Europe, the Middle East, and Africa EMEA, amid ambitious plans to expand the division in the region.