Brits turning to tech for a good night’s sleep
Over half (51%) of the UK population has used technology-based sleep-aids to help get the perfect sleep – what’s more, almost 1 in 3 (31%) said they use them every night, according to new research.
marketing
Top bosses ‘rely on limited data’ to drive business change
Organisations ignore crucial sources of customer feedback, thus missing out on opportunities to meet customer expectations, according to new research.
46% of marketers aren’t sharing regular customer insights with sales
Almost half (46%) of marketers only share customer insights, data and feedback with sales teams at most once a month, according to a new study.
Instagram takes shopping service to UK
Instagram has launched its shopping service in the UK, letting retailers turn their posts on the social media site into sales.
Guest comment: Omnichannel thinking is jeopardising retail success
Customers are channel blind – they just want a good retail experience. Yet retailers persisting with fragmented, omnichannel strategies are damaging consumer experiences, undermining retail respect and actively encouraging consumer behaviours – from discount only buying to more frequent returns – that are destroying retail profitability. Craig Summers, Managing Director UK, Manhattan Associates, asks why … [Read more…]
Most marketers admit they can’t monitor Customer Lifetime Value
While 81% of UK marketers measuring Customer Lifetime Value (CLV) have seen a sales spike as a result, but 76% feel they are not able to measure it effectively, according to a new survey.
McVitie’s launches ‘Sweeter Together’ campaign on Facebook
McVitie’s has launched a £9.7m Masterbrand campaign ‘Sweeter Together’ in the UK, running across Facebook and terrestrial TV.
Laundry app Zipjet debuts London voucher campaign with StreetPR
On-demand laundry and dry-cleaning start-up Zipjet has deployed StreetPR brand ambassadors to hand out flyers in key transport hubs across London promoting an offer of £10 off a first order.
IAB UK turns 21: Trade body gets brand and website revamp
IAB UK has launched a refreshed brand identity as well as a new website featuring a range of functions designed to improve access to key information, making it easier for users to find what they want, more quickly.
Robot copywriters? Reuters creates AI tool that can write sentences and pitch stories
News agency Reuters has launched Lynx Insight, an AI-powered tool designed to help its journalists create stories, in a move that could also have implications for content marketing.