Snapchat lets people opt out of advertising categories
Snapchat has announced greater data privacy controls for its users in the run-up to next week’s GDPR deadline, including the ability to opt out of targeted advertising.
marketing
Have your customers given consent? How marketing departments can prepare for GDPR
The development of new technologies has resulted in multiple channels and devices for consumers to interact with, giving marketers access to more data than ever before. With the imminent implementation of the general data protection regulation (GDPR), marketing departments will have to significantly change how they collect, store and process any data. Here, Nigel Crockford, … [Read more…]
The growing delivery experience gap: Retailers’ fulfilment offers fail to deliver
70% of consumers want more flexibility in fulfilment, yet just 4% of retailers offer changes to delivery after an order has been placed, according to new research.
Guest comment: The mobile ad format conundrum
Despite the explosion of new customer data points, its odd that marketers often feel no wiser as to where to invest their budget, due to the stream of new formats and changing behaviour. Ignasi Prat, CMO at Tappx looks at how to use programmatic technology to understanding the channels available and mix them together for … [Read more…]
Free-Wifi glitches could cost retailers in-store conversions
While offering free Wifi in-store can offer additional conversion opportunities to retailers, failing to deliver a friction-free service could, in fact, result in poor customer experience and lost sales opportunities, according to new research.
Talking to customers about their data is the key to GDPR
Consumer awareness of upcoming new data laws directly increases comfort in data sharing, according to new research.
Wrong audience, wrong results, wrong personas: Taking market research beyond demographics
It has never been easier to embark on a research project. Whether for marketing campaign, new product trials or strategic direction, the depth and breadth offered by online survey panels provides organisations with access to an extraordinary range of respondents. And yet far too few organisations are actively exploring these audiences to ensure the right … [Read more…]
Budweiser powers up ‘Bud Bots’ for World Cup campaign
Budweiser has revealed its planned marketing activity for around the FIFA World Cup, including Bud Bots, the light up cups and the launch of the Bud Boat.
Top tips: Powering TV with search for maximum response
Recent months have seen voice search hitting the headlines but the platform that’s actually a key driver of search is TV. Kevin O’Reilly, Chief Strategy Officer at TVSquaredexplores the best strategy for driving search marketing goals via TV.
Toothbrush sharing ‘more acceptable than unsolicited calls from brands’
Consumers would rather share their toothbrush with their partner than receive an unsolicited phone call from a brand, according to new research.