Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Snapchat lets people opt out of advertising categories

May 16, 2018

Snapchat has announced greater data privacy controls for its users in the run-up to next week’s GDPR deadline, including the ability to opt out of targeted advertising.

Snap, the parent company to popular photo-sharing app, also issued a warning to social media rivals, many of which have capitalised on the lack of data regulation surrounding technology companies.

Snap launched a new online privacy centre where users can check out its policies and is also letting people opt in or out of certain high-level audience segments (‘Lifestyle Categories’) they’ve been placed into and sold against based on their Snapchat behaviour within areas of the app like Discover – its publisher hub.

Users have always been able to opt-outs of all targeting based on Snap’s third-party data, they can now do so via few swipes in the app.

If users opt out of first and third party data, non-personalised ads will be shown.

They can also clear their search history, location data and manage their Story in the new privacy centre, as well as request a dump of their own data.

With Facebook marred by controversy following its recent data privacy scandal, and other rival platforms such as Instagram and Twitter in constant hot water for their ‘creepy’ use of user data, the floor has opened up for Snapchat to give its users the rare gift of control over which data is stored on them in the wake of the upcoming regulation.

Yuval Ben-Itzhak, CEO of social media marketing suite Socialbakers, said: “A week before GDPR becomes a reality, Snap is aligning its service with Google and Facebook by empowering its users with greater control over their data privacy. Now Snap users will have the freedom to choose the interests they would like to share with advertisers, and the ones they don’t. This is definitely a step in the right direction, both for the platform and for advertisers.”

Read more here

Ads, Content, News, Regulation, Social advertising, Facebook, Google, marketing, media

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2023 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.