marketing Archives

How millennials (and other demographics) are engaging with print v digital

October 29, 2018

Often there’s an assumption that older generations favour print while millennials gobble up anything digital. Is this accurate and, if so, how does it influence today’s marketing mix? Ellie Morley-Smith, marketing and communications manager at APS Group looks at how millennials are engaging with print versus digital.

Merkle brings ‘people-based’ data platform DataSource to UK

October 26, 2018

Performance marketing agency has launched proprietary people-based, market agnostic data platform, DataSource, to the UK market.

Path to purchase: Just 13% of businesses manage customer journeys at scale

October 25, 2018

Brands will fail to meet customer expectations unless they seize the opportunity to harness the power of real-time journey analytics and orchestration, according to new research.

Marketing and retail: 5 tips for closing the sales gap

October 24, 2018

Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured to leverage these opportunities.

Marketing the family firm: Living up to shoppers’ expectations

October 24, 2018

Almost half (46%) of consumers are more likely to buy from a company which markets itself as a family firm, than one which doesn’t, according to new research.

Monsoon boosts website dwell time 29% with shoppable social function

October 23, 2018

Monsoon is experiencing an increase in website dwell time following the launch of shoppable social technology on Facebook, Instagram and Twitter.

GDPR 5 months on: Marketing email volumes half (but open rates soar)

October 23, 2018

Digital consent notice creation grew 40% globally in GDPR’s second year

Retailers across the EU have halved the number of automated marketing emails they send to consumers since May 25th when GDPR came into force. But those emails are now 30% more likely to be opened and produce 2x more value in terms of purchases according to a new study.

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