marketing Archives

Most small firms now confident in SEO (but it may be misplaced)

April 11, 2019

78% of small businesses with an SEO strategy are confident they understand SEO best practices, according to a new report.

Google Maps opens to ads: more sponsored listings and ‘suggested locations’

April 11, 2019

Google is rolling out more ads to its popular Maps service opening up another major channel for location-based marketing.

Just 10% of marketers to focus Digital PR (despite brand awareness being a top KPI)

April 10, 2019

Less than 1 in 10 marketers (9%) will be focusing on Digital PR in 2019, despite over three quarters (76%) stating brand awareness is a key performance indicator for them, according to new research.

Data, Technology, Creative And Strategy: The Perfect Digital Storm

April 10, 2019

There are three layers of the digital landscape: technology, artificial intelligence and experiences. Kelly Allison, founder and MD of digital comms and brand experience agency KVA, argues that many companies aren’t using the right tools to their full advantage, and this is often due to them simply not understanding what’s out there and how to … [Read more…]

Poor branding putting companies at risk of losing customers

April 9, 2019

51% of UK adults regularly see adverts without knowing what’s being sold, while 62% walk away from businesses with obscure branding, according to new research.

Online video needs “fundamental rethink”

April 9, 2019

There is a strong link between video content and real-world outcomes but marketers need to find a new approach, according to new research.

Instagram influencer marketing service announces two senior appointments

April 9, 2019

Following a period of rapid growth, leading Instagram influencer marketing service, Takumi, has announced two new senior appointments – a promotion and new hire for the business.

Online dating trends: Men outnumber women on Tinder by 9 to 1 ( while Grinder wins for age diversity)

April 5, 2019

Men outnumber women on Tinder by almost nine to one, while even “female-friendly” apps like Bumble have fewer than 20% of Bumble users, according to new research.

Out of home marketing trends: A programmatic future

April 4, 2019

Experts believe programmatic will help drive significant growth in Digital Out Of Home (DOOH) marketing, and make it more accountable and accessible, more flexible and creative, according to new research.

Is ROI dead? New report shows rise in Customer Lifetime value metric

April 4, 2019

Customer Lifetime Value (CLV) is starting replace ROI as the core metric for evaluating the effectiveness of marketing activity, as opposed to short term measurement ROI, according to new research.