Men outnumber women on Tinder by almost nine to one, while even “female-friendly” apps like Bumble have fewer than 20% of Bumble users, according to new research.
A recent study by Mobile Journey Marketing cloud provider Ogury reveals a massive gender imbalance amongst dating app users in various countries. This imbalance was greatest in Italy – where 91% of dating app users are male.
Key findings include:
• 85% of the UK’s dating app user base is male. On Tinder this figure is even higher, with roughly one female user for every nine male users.
• Tinder is UK’s most popular online dating service, followed by Plenty of Fish, Badoo, Grindr and then Bumble. Of this top five, Grindr had the highest percentage of active users.
• Across all countries studied, people were more active on dating apps on Mondays than any other day, followed by Sunday.
American women are slightly more likely than those in Europe to use dating apps, but still only make up 27% of users overall. In comparison, only 15% of British dating app users are women. This trend was even noticeable amongst more “female-friendly” apps like Bumble, (where female users have to send the first message), whose user base is over 80% male.
Perhaps unsurprisingly, the average age of dating app users was skewed towards the younger end of the spectrum. 47% of British dating app users are between 18 and 34, rising to over 67% for Tinder. However, Grindr – the UK’s fourth most popular app – was shown to attract a far more diverse audience age-wise, with approximately a quarter of its users aged between 45 and 54 (compared to around 13% for Tinder).
Grindr also scored highly for user engagement. 72% of its users were active over the period studied, and 12.3% of active users visited the app an average of at least 4.5 times per week. In contrast, only 57% of Bumble’s users were active, and only 5.9% of these users visited the app 4.5 times per week or more.
Meanwhile, both JSwipe (an app for Jewish singles) and Silver Singles (a dating app for over 55s) have found small but dedicated followings, boasting higher user engagement than any other apps at 100%.
Data insights have been sourced through Ogury’s Insights Hub in full compliance with GDPR. This study was undertaken over a three month period from 1 October 2018 to 31 December 2018 and looked at 12 million mobile users across the UK, US, France, Spain and Italy.