The Marketing Agencies Association (MAA) Best awards celebrated the most successful and effective marketing campaigns at an exclusive ceremony hosted by comedian and former marketer Russell Kane last week.
Marketers are still overlooking email marketing best practice, even though they are sending significantly more emails and spending more budget on this channel than they were five years ago, according to new research published today.
This week saw the ASA get tough on online ads, with misleading broadband claims coming first its its croasshairs. This right to reply article from Ovum analyst Matthew Howett looks at how the industry can become more transparent…
For the first time, standardised key metrics for measuring advertisements have been established for the mobile interactive industry, via a joint effort by the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA).
Men are more likely to use smartphones and apps to shop, while women are more likely to use Facebook when choosing a purchase, according to a new report.
This week saw the Advertising Standards Authority’s new remit come into effect, giving the UK watchdog more power to penalize firms that run misleading claims on their websites and social media profiles. Richard Anson, CEO and co-founder of Reevoo looks at the implication of these new rules on user reviews.
Oxford-based independent publisher Infinite Ideas launches a new self-publishing website, Infinite Authors.
Email subject lines play an important role in gauging reader attention. Jim Sinor, Account Director, Epsilon International, provides some tips on how to ensure each email communication has the optimum impact.
Cadbury, the Official Treat Provider of the London 2012 Olympic Games and Paralympic Games, has invested £6.5m into a new campaign – the Spots v Stripes Race Season – which began this month.
Digby Digital, a new Bristol-based, strategy-led, digital agency has launched today with a Drinkaware, an independent UK-wide charity, project.