Launched by the UK Government last month, Mydata, gives consumers access to the data that businesses have on them, calculating that such access could help people make better-informed choices. Justin Schamotta at Choose.net wonders if businesses really are keen to share their data with others…
The IDM has undergone a major rebrand following government approval, seeing the trade body become the Institute of Direct and Digital Marketing.
Nearly a third (65%) of UK SMEs have an annual marketing budget of less than £5,000, with many small businesses failing to set a budget at all, according to a new poll.
The proliferation of collaboration and social tools designed to increase productivity is actually costing businesses £57.8bn per year in lost productivity, according to a survey.
The number of Internet users in China has reached 477 million at the end of March 2011, according to government sources.
Click-through rates from search results displayed on a mobile phone in the UK are 2.7 times higher than from computers, according to new research.
Click-through rates from search results displayed on a mobile phone in the UK are 2.7 times higher than from computers, according to new research.
50% of Smartphone owners have now completed some sort of purchase on their mobile, increasing by 20% over just nine short months, with 11% of Smartphone shoppers now using the device to make a purchase on a weekly basis, according to a new study.
Linking Mobile a UK-based global mobile affiliate network, has gone live with its first advertiser partners: Groupon, Peugeot and Ghost Telecom.
Following this week’s episode of The Apprentice and the conversations taking place last night between the UK’s mobile and tech community, Paloma Vivanco-Coutts, mobile marketing manager at Velti and 2010 Apprentice contestant, offers her guide on how to make your app stand out in a highly competitive market.