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  1. No real surprises here – what’s key is that whilst small businesses understand that their websites are key so many of them of still poorly designed. It’s not just about setting up a website – with startling stats from research done of 10,000 UK websites that 40% get zero traffic – and that 70% of people won’t buy from websites that look untrustworthy – then the art of getting the balance of SEO, userbility and marketability of a website is key. Sadly – the eagerness of businesses to throw up a website leaves them open to getting it severely wrong. Having an online presence is absolutely key – I totally agree – but ensuring it’s an effective online presence is even more important.

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