William Hill bets on the Italian online market
William Hill has confirmed their plans to enter the Italian online market, as the UK-based bookmaker expands further overseas.
marketing
Top 10 holiday sites for search visibility: Brits seek ‘cheap holidays’ online
Thomson is the most visible holiday site on natural search in the Uk, while Icelooly has the most reach on paid search, according to new research.
Right to reply: Bounty flash sales site crash –lessons to be learned
UK parenting website Bounty planned to launch its first ever flash sale in association with Kiddicare this week. Members were promised at least 75% off products for five days, by quoting a special code. But by Monday evening Bounty was tweeting its apologies as ‘unmanageable interest levels’ had crashed the site and forced it to … [Read more…]
Google runs first TV ads in India
Google is turning to TV advertising as it seeks to drive up awareness and usage of its products in India.
Top 10 financial trading brands for search and social media
LondonStockExchange is the most visible site in natural search, while CityIndex most visible advertiser in paid search, according to new research.
Study: Mixing email and display ads ‘boosts consumer recall’
A combination of display and email advertising improves advertising recall by 13%, when compared with display advertising alone, according to new research.
Top tips: 5 viral campaigns that caused a buzz
Viral marketing has become an increasingly important tool employed by brands, which appeals because of its low cost and organic nature – consumers share the message, rather than being pushed by the brand. Marcus Dacombe, operations director, Verridian, looks at five of the most famous viral campaigns to uncover the secret of their success.
Right to reply: The con is (still) on after ASA slams Virgin Media online campaign
Virgin Media has had its wrist-slapped or, more accurately, received a good hiding from the Advertising Standards Authority (ASA) over a controversial advertising campaign. Neil Hawkins, contributing editor Choose.net looks at how the broadband price wars are taking are getting nasty…
Guest comment: Don’t try to cut corners with the cloud
With Microsoft’s marketing budget now pointed clearly towards cloud computing and online services, there can be little doubt remaining where software provision is heading. Yet, as businesses embrace the model, revelling in the faster up time and lower cost of ownership, they must be careful not to throw out everything they know about successful project … [Read more…]
Roundtable report: Citizen filmmakers hold power for corporates
Big brands are being taught lessons in engaging with the consumer by amateur video makers with a knack for making big-hitting films for the web, according to a roundtable panel discussion.