Affiliate revenue ‘to grow 30% across Europe this year’
European affiliates are overwhelmingly positive about future earnings, with commission payments set to increase by 30% on average in 2011 compared to 2010, according to new research.
marketing
Companies ‘struggling to measure social and mobile success’
The growth of the mobile channel fuelled by smartphones and tablets is the single most important trend affecting digital marketers, according to a new report.
Top tips: The key to unlocking successful results with lifecycle marketing
Keeping customers is often more lucrative than couting new ones- and email is an effective tool to achieve this. Kara Trivunovic, Senior Director of Strategic Services, StrongMail looks at how businesses can adopt lifecycle marketing to improve subscriber engagement and campaign performance.
Only 4% of UK marketers have achieved ‘joined-up customer experience’
Nine in ten (90%) UK marketers say achieving a joined-up on and offline customer experience is important, but only 4% admit to having achieved it, according to new research.
Top tips: Great expectations as mobile commerce matures
Mobile commerce is growing at a frantic pace, but how can companies manage customer expectations for this platform? Geoff Galat, Chief Marketing Officer at Tealeaf, looks at four vital points to address when trying to reach mobile shoppers.
Hacking scandal: Survey reveals what News of The World subscribers will read now
As the Sunday newspaper world is turned upside down, The British Population Survey (BPS) has been looking at the profile of the NoTW readership and where they are likely to go next for their Sunday reading.
Shopping.com debuts 30 minute price updates
Shopping comparison site Shopping.com has launched its Rapid Price Update system (RPU) ensuring prices on the site are updated within 30 minutes.
Case Study: Sports retailer cuts production time and ups conversion rate with Adobe Scene 7
German retailer Sport Thieme recently teamed up with Adobe Scene7 to improve the way it manages product inventory and marketing across its ecommerce site.
Top tips: Five predictions for the future of affiliate marketing
As digital media develops at a frantic pace, what does the future hold for affiliate marketing? Owen Hewitson, Client Strategist at Affiliate Window & buy.at, offers five key predictions for the industry…
Yellow Pages book to be phased out in online shake-up
Yell is to switch its core business online, phasing out its iconic ‘Yellow Pages’ directory within four years.