Research: The Impulsive Shopper is dead, long live the ‘Information Shopper’
Brits are hungry for information on products, with 74% willing to wait for the best deal, according to new research.
marketing
Google helps UK small firms go digital with regional workshops
Google has launched a regional campaign to provide free workshops and one-to-one digital consultations to businesses in Liverpool, as the search giant looks to tap into the local market.
UK: Smartphone and Video ad exposure on the rise
Mobile and video advertising are gaining traction in the UK, reaching a sizeable percentage of the total audience, according to new research.
Twitter to launch UK ads in October?
Twitter is reportedly set to launch its advertising service to UK businesses and brands in October, according to a report.
Most UK sites ‘sticking to new ad code’
Most UK websites are complying with the new codes that prohibit false advertising on websites and social media sites, according to a new study.
Burberry increases digital marketing spend to 60%
Luxury fashion brand Burberry has increased its spending on digital marketing to 60% of its total marketing budget, three times the amount spent by the average company.
Chicago Town takes X Factor campaign digital
Full service marketing and technology company, Amaze, has launched a new digital campaign to support the launch of this year’s limited edition Chicago Town Takeaway X Factor Pizza.
Digital marketing salaries ‘rise up to 70% in 3 years’
UK salaries have risen for those involved in digital marketing at all levels over the last three years, according to new data.
Channel 4 woos advertisers with online audience targeting scheme
Channel 4 is ramping up its audience targeting capabilities in a bid to attract more advertisers to its websites.
Digital accounts for 27% of WPP’s revenues
Ad giant WPP has seen first-half revenues rise 6% to £4.7bn, with digital sales accounting for 27% of that figure.