Back in October, broadcaster Channel 4 ’s ‘Stand Up To Cancer’ telethon event in support of Cancer Research UK managed to get 360,000 intervactions. This case study looks at how mobile marketing firm Velti delivered the campaign.
Following a year in which businesses seriously began to consider social as an integral part of their marketing strategy, an evolution in this direction will continue to further impact the marketing discipline into 2013. In 2012, marketers stopped talking about social as if it’s a fad and began exploring how best to integrate social media … [Read more…]
Guy Hanson, Director, Response Consulting, Return Path looks back the Olympic email marketing campaign and discusses why it is a great example of email best practice.
Ad technology firm DG has struck a strategic partnership with CitizenNet, a platform for social market research and social ad campaign management.
Over half of UK shoppers remain loyal to their favourite websites despite lower costs elsewhere, according to new research looking at ecommerce strategies.
A new survey indicates that brand marketers need to reach shoppers before the store as consumers actively seek promotions when planning their weekly shops.
TalkTalk is expanding beyond its landline phone and broadband packages with a new mobile phone service in the UK.
Posting photos on Facebook greatly increases engagement for your posts, according to a new study looking into Facebook marketing for brands.
Posting photos on Facebook greatly increases engagement for your posts, according to a new study looking into Facebook marketing for brands.
Google’s latest entry into mortgage comparison poses little threat to incumbents in its current form, acordign to digital marketing agency, Greenlight.