UK search data: Google market share ‘lowest in five years’
December 2012 was the biggest ever month for UK search, with Google dropping to 88% market share, marking its lowest point in five years, according to new data.
marketing
Case study: Heinz Facebook ‘Five beanz’ quiz reaches 10m people
Back in the summer of 2012, Heinz promoted its new ‘Five Beanz’ range via a Facebook quiz offering the chance to win one of the five beans with their name engraved on it.
Janrain gets $33m funding boost for social data tools
Social media data firm Janrain has secured $33m in funding from a number of investors, as it looks to boost social login tools for clients including Philips, Channel 4, Dr Pepper Snapple Group and Mattel.
Chicago Town pizza ties on pack promitions with online campaign
Food brand Dr Oetker has teamed with Coupons.com to run a new campaign to promote its Chicago Town pizza’a both on-pack on online.
Coca-Cola and Unilever sign up for ‘emotional measurement’ analytics
Two FMCG giants, Coca-Cola and Unilever, have signed up to research agency Millward Brown’s ‘facial coding software’ to measure the impact of their advertising.
Guest comment: Have we now evolved beyond the digital age?
Is digital media now just ‘media’? Tina Judic, Managing Director of Found, looks at the evolution of the web and how marketing has changed.
Surf ‘Fulfill a Wish’ Facebook camapign helps users grant children’s wishes
Surf Excel has launched a marketing initiative in India called ‘Fulfill a Wish’ calling upon its one million Facebook fans and consumers to be genies for a day and be the ones to fulfill wishes for a change.
Surf 'Fulfill a Wish' Facebook camapign helps users grant children’s wishes
Surf Excel has launched a marketing initiative in India called ‘Fulfill a Wish’ calling upon its one million Facebook fans and consumers to be genies for a day and be the ones to fulfill wishes for a change.
Right to reply: Facebook search- a boost for advertisers?
Will Facebook’s new Graph Search provide a boost to advertisers looking to increase their organic reach on the social network? Laurent Boninfante, EMEA MD of Acquisio takes a closer look at Zuckerberg’s latest gamble…
My Lidl Pony? Twitter reacts to Tesco meat scandal with horseplay
Tesco has become the butt of social media jokes this week, after it was revealed the supermarket was among several to stock burgers containing horse meat.