YouTube takes on Netflix with paid content
YouTube is set to offer premium channels later this year, as Google looks to take on the likes on Hulu and Netflix in the paid video content sector, according to a news report.
marketing
Press pause and reflect: how are changing TV viewing habits affecting advertisers?
As viewers switch to the web and mobile for their TV fix, advertisers are shifting their budgets accordingly. With video ads offering increasingly targeted and personalised campaigns are we seeing the disappearance of scheduled TV viewing? Kai Henniges, CEO of Viewster, a leading video on demand service, looking at changing TV habits and what they … [Read more…]
Top tips: Can you tell if your attribution model is working when your customer calls?
Call tracking is used by top brands in the UK (TUI, British Gas and the like) which are also investing more marketing budget in attribution modelling. The issue is how they link the two. Ross Fobian, CEO and co-founder of ResponseTap, explains the issues and what can be done to fuse the two marketing practices.
Smartphone trends: Samsung ‘accounted for 1 in 3 smartphone shipments in 2012’
Samsung has continued its phenomenal growth, shipping 63 million smartphones in Q4, while Apple sold a record 47.8 million iPhones, according to new research.
Apple targets business users with 128GB iPad
Apple has launched a 128GB version of its iPad, as the firm looks to rival Microsoft’s upcoming Surface Pro tablet designed for business users.
‘Dynamic pricing to become commonplace’ as shoppers benefit from cold snap
Companies will increasingly use dynamic pricing to adjust the cost of goods during periods of extreme weather, according to global media agency Mindshare.
What the Google settlement means for SEO (infographic)
Google has been forced to change its search practices, after a two year antitrust investigation into its operations. But what will the changes mean for SEO? This infographic from internet marketing agency Imfoza looks at the implications…
EE slashes 4G prices to £31 per month
EE has cut the prices for its ultra-high speed 4G services as rivals operators begin to launch their competing services.
Top 10 things to ask geolocation technology providers in 2013
Over 2013, popular content and ad geolocation technologies, such as IP-address based intelligence, will increasingly dominate the marketing industry. But what are the essentials marketers should know when it comes to deploying geolocation technology to help drive results for their online initiatives?
UK search data: Google market share 'lowest in five years'
December 2012 was the biggest ever month for UK search, with Google dropping to 88% market share, marking its lowest point in five years, according to new data.