iBeacon in retail: Coca-Cola guides mobile users for World Cup marketing
Coca-Cola has become the latest brand to use Apple’s iBeacon in retail, a new tool that that can track and guide shoppers in-store.
marketing
IPA Bellwether report: UK marketing ‘strongest in 13 years’
The latest IPA Bellwether survey indicates that marketing spend is at its ‘strongest rate in nearly 13 years’ as worries about the larger economy fall and the internet spearheads growth.
Adobe links marketing tools for one-stop dashboard
Adobe has united its campaign and experience tools as it continues to expand its ‘Marketing Cloud’ suite for advertisers following its acquisition of Neolane last year.
Marketing technology firm Teradata shakes up UK and Asia teams
Teradata has announced a major leadership reshuffle, as the marketing technology firm continues its expansion across the UK and South East Asia.
Social media ROI: Burberry marketing drive pays off with 12% sales increase
Burberry’s sales have risen sharply during 2013, crediting new marketing initiatives and improved social media ROI for the success.
Lays expands ‘Do Us A Flavour’ into year-long social media campaign
Lay’s is running a second campaign for its crowdsourced “Do Us A Flavour” ads, this time incorporating Instagram and Twitter, as Pepsico’s crisp brand looks to boost its reach on smartphones and tablets.
Sentiment gets £1m funding boost to take ‘social to the contact centre’
Social intelligence and engagement platform Sentiment has secured £1 million in a Series A financing led by Elderstreet Investments, with participation from AIM listed technology company Netcall.
Sports marketing firm Infront appoints Dog Digital
Dog Digital has been appointed to provide digital and technical consultancy services to Infront Sports & Media, one of the leading sports marketing companies in the world, following a competitive pitch process.
Top 3 marketing tips for 2014: The shift to digital first
As consumers switch to digital, the challenge to brands is to keep up pace when so much of their existing business is still geared towards traditional models. Jason Hobbs, director of information architecture at digital agency Nomensa, offers a guide on how organisations can integrate digital across their entire business to boost sales and keep … [Read more…]
5 trends for digital marketing in 2014
As 2014 gets underway, Owen Sagness, Microsoft’s GM of Advertising and Online in the UK, offers his predictions for digital advertising in 2014. The predictions touch upon how brands can use technology to approach their consumers responsibly without overloading them with information, valuable data exchange between brands and consumers, the evolution of search in 2014, … [Read more…]