Internet of Things ‘will shake up supply chains’
A massive rise in the number of connected devices making up the Internet of Things (IoT) will have a major impact on how the supply chain operates, according to a new report.
marketing
Rise of second screeners: 16% of primetime TV viewers accessing social media
TV viewers in the US are increasingly using social networks while watching primetime shows, as brands increasingly invest in Facebook and Twitter ads to coincide with TV events, according to new research.
Macmillan ramps up display and search ads with agenda21
Macmillan Cancer Support has appointed independent digital media agency, agenda21, as digital agency of record following a three-way pitch for their digital advertising and an additional pitch for search engine marketing.
US mobile marketing trends: Instagram overtaking Twitter
Instagram is being used by nearly a quarter of all smartphone owners in the US, and is set to overtake Twitter this year in terms of market share, according to new research looking at mobile marketing trends in the US.
Gmail tests more ‘visual’ ads: Pinterest for your inbox?
In a move that could shake up email marketing, Google is testing a new ‘grid view’ for emails that appear in its Gmail Promotions tab, offering recipients a more visual, ‘Pinterest-style’ way of viewing email ads.
FMGC brands reveal top digital pressures
Nearly a quarter of companies (24%) in the consumer packaged goods sector claim that providing consistent customer experience is their top multi-channel concern, followed by the need to control consistency of their brand across all channels (23%), according to new research.
Mother’s Day marketing: Top three online shopping trends
Mother’s Day is estimated to be worth over £400 million to the gifts and greetings cards industry. As retailers gear-up for one of spring’s biggest gifting events, Rakuten Marketing outlines three retail trends from across its network that marketers should take into account.
HTC unveils new One (M8) smartphone
HTC has unveiled the One (M8) smartphone, the follow up to its biggest selling model last year, as the Taiwanese firm looks to rival Samsung and Apple in the high-end smartphone market.
Global mobile ad spend up 75%: Facebook catching Google
Facebook’s global mobile ad market share is catching Google, as the two internet giants account for two thirds of all mobile ad spend during 2013- pushing overall growth to a massive 75%, according to new data.
What makes a good logo? Colour choices hint at secret to success (infographic)
From Golden Arches to Mouse Ears, in an increasingly image-based society, logos can wield huge marketing power. This infographic from Finances Online looks at how logos can transcend cultural borders, and the vital role colour selection can make in establishing a brands relationship with a consumer.