marketing Archives

Airship buys Apptimize to boost mobile testing for clients

August 28, 2019

Mobile marketing firm Airship has acquired Apptimize, helping its clients such as Adidas, ASOS and Vodafone test and optimise mobile experiences across devices.

Kerry Foods launches £3m marketing campaign

August 27, 2019

FMCG giant Kerry Foods is launching a new £3m marketing campaign to raise awareness of its entire Strings & Things range as well as highlight the recent Cheeshapes product lunch.

Interview: How the drinks industry is pushing back against outdated stereotypes

August 23, 2019

Yahoo Finance UK has released the next episode of “Global Change Agents with Lianna Brinded,” featuring Syl Saller, the CMO of drinks giant, Diageo. In this interview, Syl, who presides over an annual ad budget of more than $2 billion, making her one of the most influential CMOs in the world, talks about changing outdated stereotypes in ads and discussed the biggest marketing issues the industry currently faces.

5G as a technology disruptor: the end of free Wi-Fi as a marketing tool?

August 22, 2019

Free wi-fi has often been used as a marketing tool to entice people into making larger purchases. But will the advent of ultra-fast 5G make these offers defunct? Liz Ince, Managing Consultant, analyses the implications of 5G on marketing tools.

‘Worrying lack of forecasting support’ for SEOs

August 22, 2019

One in three search specialists feel they do not receive enough support to accurately forecast SEO, according to a new industry survey.

3 Gen Z shopping trends: Digital natives want to ‘buy into better’

August 21, 2019

There is a noticeable desire amongst the younger generation generation ‘to buy into better’ than their older counterparts, according to new research.

Guest comment: What can TV teach us about making digital budgets work harder?

August 20, 2019

The problem of waste affects nearly every brand in the ad space. Dom Tillson, Head of Insight at Inskin Media explores the benefit flighting can bring to the campaign mix, and which scenarios work best for particular campaigns.

Ogilvy UK partners Takumi to boost global influencers

August 19, 2019

Marketing giant Ogilvy UK is working with Takumi to boost its influencer marketing capabilities for clients.

In-house marketing: the need for speed

August 16, 2019

Companies are collecting more data about their customers to create personalised experiences, leading to bringing marketing analysis in-house. Yuval Ben Itzhak, CEO at Socialbakers, highlights the need for speed, how speed and agility is crucial to a successful marketing campaign and making sure every potential customers can be reached.

Beyond Ginsters: Samworth Brothers launches website for new food-to-go service

August 16, 2019

UK food manufacturer, Samworth Brothers, has launched a food-to-go initiative with the launch of its website for new retail food brand, Fresh Food for Now Company.