Gardening is often a seasonal past time- and not often associated with ‘digital’ media. But even those with green fingers are going digital- with some interesting results for marketers. Stephanie Keller, TGI, Marketing Executive and Media Analyst looks at how online and offline marketing can be combined to reach gardeners.
milk&more, a Dairy Crest group company focused on free doorstep delivery is improving the traditional daily milk and grocery delivery by developing a mobile optimised site for the first time.
Nearly two-thirds (64%) of UK shoppers find the idea of receiving targeted coupons to their smartphones appealing, according to new research.
After the sea wall on the Dawlish line is badly breached, First Great Western partners with ORM to create a travel advice hub for users of the washed away railway line. This case study looks at how customers and the public were kept in the loop on progress restoring the vital and historic rail line- … [Read more…]
Twitter budgets are on the up and marketers are becoming more conscious about ROI, using their time on Twitter to achieve clear business objectives and generate leads, according to SocialBro.
The first kitemarks for brand safety online have been awarded today to 9 companies that meet industry-agreed standards to reduce the risk of ads being served next to inappropriate or illegal content online.
There is a massive gap between consumers’ multi-screen shopping behaviours and the current state of mobile adoption in retail, according to new research.
As the app increasingly takes its place as an essential business channel, Nick Keating, VP EMEA, Maxymiser, insists organisations need a clear, business led optimisation strategy across all aspects of the customer experience to drive improved business performance.
Ad technology provider Exponential Interactive is to be the headline sponsor of the Internet Advertising Bureau UK’s flagship annual event, IAB Engage, featuring Bill Gates and film producer Lord Puttnam.
Knowing what your company does well, is arguably just as valuable as knowing its faults- and your customers can be the best source for spreading this information. Udesh Jadnanansing, founder and managing partner, Mopinion, looks at how businesses should embrace their enthusiasts as well as concentrating on customers that have issues.