Social customer service technology will become number one investment in 2014, as brands realise social networks are more than just a marketing tool, according to a new report.
Ian Horsham, Divisional Director, Promotions and Incentives, The Grass Roots Group looks at why brands are losing ground by failing to properly engage with customers, and how they can resolve this.
Bestival appoints converged services provider Six Degrees to support four days of music, 350 acts and 55,000 festival-goers
Social media is fast becoming the channel for customer service. Gartner has predicted that by 2015 at least 40% of customer service will be conducted via social media channels. Companies have rigorous systems in place for measuring the effectiveness of their customer service via phone, email and other traditional customer service channels – but how … [Read more…]
Microsoft launched its updated Nokia launched the X2 yesterday – replacing the barely 6 month of Nokia X as their Android powered handset for the emerging markets. The move is bold and Nokia has been focussing on India throughout the launch event. Vasileios Tziokas, Marketing Manager at Upstream has commented on the release, drawing on … [Read more…]
Today’s CMO is being forced to adapt to their evolving roles and embrace a range of new responsibilities, from overseeing customer service, to top-line growth. Paul Smith VP and GM for Salesforce ExactTarget Marketing Cloud in EMEA offers 4 tips on how to adapt to this new marketing world.
American Apparel needed to engage young metropolitan adults aged 20-32 without restraining the brand’s unique fashion aesthetic or diluting its brand equity. This case study looks at how the clothing brand used popular blog network Tumblr, via owned content and sponsored ads, to get hundreds of thousands of referrals to their online store.
Google plans to launch its own domain name registration service, consumers “to search, find, purchase and transfer” domain names for their business.
Google Glass has gone on sale in the UK as a prototype for £1,000, as the internet giant prepares the augmented reality eyewear for general release in the next year.
Google has added a ‘parental status’ tab to its AdWords dashboard, letting advertisers use that as a criteria for ad campaigns.