Global mobile ad revenues ‘nearly doubled in a year’
Global mobile advertising revenue reached $19.3bn in 2013, nearly doubling from the year before, according to new data from IAB Europe.
marketing
Case study: Dove links pack promotions to mobiles to boost cross selling
Brandtone partnered with Unilever in 2013 to drive the rate of sales across the Dove portfolio in Russia. This case study looks at how the beauty brand used linked on pack promotion swith a mobile campaign to riving cross-selling opportunities across Russia- boosting repurchase sales by 21% in some cases.
Microsoft launches £15 mobile phone without web connection
Microsoft has launched a £15 mobile phone, with no access to web services as the firm aims to kill off its low cost smartphone range to focus on its high end Windows Phone range.
Persil turns captchas into games with PlayCaptcha
To promote its new line of Persil’s Dual Action liquid capsules Unilver worked with AdLabs to create a fun alternative to the usual captcha verification screens.
Athletics Weekly uses programmatic ads to boost audience engagement
The UK’s leading athletics publication, Athletics Weekly, has signed a digital audience extension partnership with programmatic advertising experts RadiumOne UK.
Latest SEO changes for Google search algorithm – Local is impacted
It’s feeling like local is the big winner as latest SEO changes for the Google search algorithm start to move rankings around.
Mondelez changes CMO to ‘chief growth officer’
FMCG giant Mondelez, owner of brands such as Cadbury’s, Philadelphia and Oreo has scrapped its traditional Chief Marketing Officer position for a new wider-reaching role that includes global strategy and research and development.
Half of affiliate marketers are ‘self-taught’
Nearly half (47%) of affiliate marketers working in the industry are actually self-taught, with almost three quarters admitting there is a greater need for awareness of affiliate marketing in schools, colleges and university in order to teach the next generation, according to new research.
“The bad guys are winning at consumer’s expense”: Industry reacts to global password hack
This week, Russian hackers stole the largest known collection of emails, passwords and usernames, with the haul consisting of 1.2 billion username and password combinations, along with over half a billion email addresses. In this article, a number of key players in the security industry comment on what this means for the digital sector, and … [Read more…]
Biggest hack yet? 1.2bn passwords stolen in global data theft
Russian hackers have stolen 1.2 billion user name and password combinations in what could be the biggest ever data theft, hitting big name websites “in virtually all industries across the world” according to a US security firm.