Social media search trends: Facebook ditches Bing to focus on ‘Graph Search’
Facebook has ended its deal with Microsoft to show Bing web results in its search engine, instead using its own results powered by the social media habits of its users.
marketing
Gratterpalm buys Underwired agency to boost CRM tools
Leeds-based creative communications agency Gratterpalm, has acquired London based Underwired, the UK’s leading specialist CRM and Multichannel consultancy.
Digital marketing predictions for 2015: Mobile and data-driven strategy key to success
As 2014 draws to a close, John Watton, EMEA Marketing Director, Adobe Marketing Cloud looks at how mobile, cross-channel, data driven marketing and customer experience will impact the marketing landscape in 2015.
£666m spent on ‘Manic Monday’ in the UK
Following up on the record breaking numbers we issued after Black Friday, the Experian and IMRG have released the actual online visit and spend figures on online retail sites in the UK on Manic Monday – the second Monday of December (8th).
John Lewis ‘most loved Christmas ad’ – but Lidl is most likely to make us buy
The UK’s most enjoyed and best-loved Christmas TV advertising of 2014 is John Lewis’s Monty the Penguin, according to research carried out by Millward Brown. Lidl’s Surprises ad proved to be the most persuasive, with respondents saying it made them more likely to buy the brand.
Global Facebook ad costs rise dramatically as shopping season ROI doubles
Overall Facebook advertising costs and ROI rose dramatically year-on-year (YoY) in November 2014 according to the latest global data from Kenshoo.
Honda Twitter account ‘hacked’ by Skeletor in social media stunt
Honda has faked a hack of its own Twitter account, handing the @Honda handle to Skeletor of ‘He-Man’ fame, even taking potshots at other brands, including Toyota and Burger King, with a number of humorous tweets.
UK to become first country to spend half of ad budget on digital- report
The UK set to be first country spending over half of ad budget on digital as Brits ditch traditional media for gadgets, social networks and online shopping, according to new research.
More than half of Christmas purchases to come from mobiles- report
During Christmas 2014, more than half of online purchases in the UK are made on a mobile device, according to the 2015 predictions report from global technology analyst company CCS Insight.
Mobile mishaps: iPhone users ‘most accident prone’ mobile owners
From sitting on them, to dropping them down the toilet, microwaving to washing them, more than one fifth of Britons have damaged their phone so badly it needed to be replaced, according to new research.