Tesco plans to sell marketing data firm dunnhumby for £2bn
Tesco is planning to sell off dunnhumby, the firm behind the supermarket’s ClubCard points scheme, with WPP reportedly lining up to buy marketing data services business.
marketing
First Great Western tackles passenger delays with digital transformation
First Great Western is aiming improve customer information during delays with the launch of its industry-first online Passenger Information During Disruption (PIDD) initiative.
Right to reply: How online retailers can combat the January blues
You may have seen figures from BDO, the accountancy firm, which show that like-for-like sales on the high street fell 1.4% year-on-year in December. The fashion sector saw sales down 3.1% for the month and 6.1% year-on-year on the high street. However brands including House of Fraser said online sales rose by more than 31 … [Read more…]
Apple app downloads broke 8m mark for first time- report
Daily downloads from the iOS App Store broke the 8m mark for the first time in November 2014, according to data from app marketing firm Fiksu.
Marmite brings back controversial ‘neglect’ ad with digital first campaign
Unilever’s Marmite is resurrecting its controversial animal rescue spoof as part of a ‘mockumentary’ campaign with a strong digital element.
Guest comment: Affiliate marketing’s legacy: where do we go from here?
As we move into another year, what is the true legacy of affiliate marketing? Mark Kuhillow, founder at R.O.EYE argues that the biggest challenge is sales attribution… and why brands, media owners and agencies need to get smarter with tracking technology.
12 major brands unite for start-up accelerator
Twelve of the UK’s largest brands and agencies in the marketing industry have signed on as partners to an ad tech accelerator initiative called Collider.
Christmas and Boxing day sales to grow by more than 25% this year
More people are shopping online on Christmas day, with Boxing Day forecast to rival Black Friday for sales, according to a new report.
Two-thirds of the UK’s Top 50 online retailers failed to capitalise on Black Friday
Two thirds (66%) of the top online retailers failed to send customers any Christmas offers in the month running up Black Friday, according to new research.
Black Friday – How Retailers Won the Day
Online traffic on Manic Monday (8th December) saw a massive 149 million visits to UK retail websites and consumer spend hit an estimated £666 million following the all-time record breaking figures of Black Friday. Experian and IMRG examine wow data is driving the seasonal online shopping phenomenon.