Hailo makes new ‘reliability pledge’
Taxi app Hailo has started a new ‘reliability’ campaign, promising its clients to “get them a cab, come rain or shine and if we can’t we’ll give them their next journey free.”
marketing
Valentine’s Day shopping habits: Mobile users search for luxury gifts
More people are shopping for gifts on-the-go for Valentine’s Day, as they turn to mobile devices for their shopping, according to new data.
UK’s tech businesses set to grow four times faster than GDP in 2015
Marketing and advertising was not only fundamental to the growth of the vast majority of UK tech firms last year, but also seen as the most important factor in sustaining or accelerating growth in 2015, by the largest percentage of respondents, according to new research.
Content marketing trends: How influential are YouTube vloggers?
Children and teenagers are now more likely to know YouTube vloggers than film stars, but a new survey suggests their influence on spending habits isn’t as influential as brands and traditional media companies think.
IAB launches guidelines to provide greater transparency in ‘native’ digital advertising
As native advertising grows in popularity, new guidelines on how sponsored editorial content is used and labelled for consumers have been launched in the UK.
Facebook selling fewer ads at higher prices- report
Facebook is now serving 65% fewer ads, but the average cost per ad is 335% higher, compared to the same period in previous year, according to a news report.
Top 8 Super Bowl ads: Budweiser wins, McDonald’s loves and Loctite charms
At last Sunday’s Super Bowl, NBC charged an eye-watering $4.5m for a 30-second TV spot- so brands have to use their time very wisely and adopt digital channels to amplify their message. We look back at the 8 best (and one of the worst) Super Bowl ads of 2015.
Twitter debuts Vine for kids
Twitter has launched a child-friendly version of its video sharing app, Vine, letting them watch pre- approved videos through a new interface.
Raspberry Pi 2 to support Windows 10 as $35 computer tackles digital divide
Raspberry Pi has launched a new version of its successful ‘DIY computer’- with future support for Windows 10 when it goes live later this year.
Data-driven marketing drives customer loyalty
Marketers who use data insights to drive marketing campaigns are three times more likely to report competitive advantage in customer loyalty than those who don’t, according to new research.