Black Friday leads to ‘Out Of Stock Saturday’ [INFOGRAPHIC]
Black Friday will cause £160million worth of stock to be returned over the Christmas period, according to a new report.
marketing
Top ecommerce tips: Don’t be caught out this Black Friday
With the festive shopping frenzy looming, Campbell Williams, Director of Strategy and Marketing at Six Degrees Group discusses the importance of IT infrastructure the busy time of Black Friday.
7 in 10 Brits ‘do not see email as threat to computer security’
The majority of Brits (70%) do not know simply opening an email could expose a computer to cyber-attack, according to a new survey.
Video viral of the week: LateRooms ditches ‘unrealistic’ travel ads with £5m campaign
Hotel booking site LateRooms.com has launched its first TV ad campaign since 2013 as it aims to improve brand awareness and move away from the ‘unrealistic, white noise’ advertising it claims its rival are currently offering.
Top 10 Christmas ads of 2015: Aldi beats John Lewis in Channel Mum survey
With the John Lewis Christmas ad now a staple of the UK festive calendar, other big stores are also raising their game in the yuletide marketing stakes. New research polled families to rate the most effective TV spot this year, with Aldi coming out on top.
The 6 key roles in a digital marketing dream team
As companies become aware of a seismic shift towards digital, they’re investing considerable money into assembling dynamic digital marketing teams. But who exactly are the key players, and what do they contribute? A new blog from the London School of Marketing focuses on how successful campaigns are executed and the key players in a top … [Read more…]
Guest comment: Programmatic TV – Open to all
Traditionally, brands have had to commit to a serious marketing budget before even considering TV ads. With the arrival of streaming and video on demand content and the promise of programmatic TV, that model is changing, fast. When a highly targeted programmatic TV campaign can be delivered at a similar price point to online display, … [Read more…]
Adobe brings data trading into platform with new tool
Adobe has launched a new data marketplace tool, bringing buying and selling of consumer data inside the Adobe platform for the first time.
Asda to shun Black Friday Sales- too little too late?
Asda has said it is pulling back on Black Friday deals in favour of spreading savings across the holiday period, to avoid what it calls “shopper fatigue”.
Mobile searches on Black Friday ‘to increase ten-fold’
Generation X consumers are flocking online, responsible for half of all retail search volume in the run up to Christmas on the Bing Ads Network as mobile searches rise ten-fold.